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I have heard from more than a handful of people that they don't do more business networking because they don't like attending events. Let me say that business mixers, and business networking events are not for everyone, and in fact, even for people that like them they are not where the most productive networking gets done. Business networking events are actually the beginning of a process. That process starts with having the opportunity to meet people with whom you can network. So, if you have other ways to meet people without going to a business networking event you can accomplish your goals without attending a massive number of events.
One way to do that is to be actively involved in a quality business social network. If you make a commitment to review the profile of at least one person a day and set up a time to have coffee with them you will meet and get to know an average of 20-30 new people every month, and you'll be doing it in a much more comfortable environment than you find at business networking events. Don't assume that because you're not a "business networking" party animal that you cannot be effective and building quality relationships with the people around you. Remember, business networking is about relationship building, and that comes from taking a sincere interest in other people. If you can do that it doesn't have to start at a business networking event.
Is business networking possible at an event not designated for that purpose? Of course, the answer to that question of yes. But, for some reason many of us think we have to be at a business networking mixer, or a business networking group meeting for business networking to be done. The fact is that we are sometimes more likely to get effective business networking accomplished when we are at an event that has not been specifically created for that purpose.
Think about it. If business networking begins with relationship building what difference does it make what the purpose of the event is as long as you are opening the door to building a relationship with the people you meet there. Sometimes, it's actually more productive for relationship building to begin in an environment where people are not focused specifically on business networking so don't underestimate the value of attending other types of events, including charitable and community events, community social events, and anything else where people are congregating and have the opportunity to get to know each other.
When you attend any event try not to focus so much on business networking as much as identifying people you would like to get to know better. Take the pressure off relationship building by having no preconceived notions about what the relationship should be. Spend your time getting to know people, finding out how you can be of service to them, and how you can do it without necessarily having your business or business networking as your main focus, and you will find people will come your way and find ways to do business with you without forcing the issue.
Some of the best business networking you can do starts with friendship. So, make friends and you'll build a network. Make other people your focus and you will make more friends. Make helping others your priority and your business networking will be more effective.
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